GRACIE'S GLAM CORNER
BEAUTY MARKETING
PORTFOLIO
THE ROOM
WHERE IT HAPPENS
by Gracie Hardy
BRANDING & CONSUMER COUNTER
a seat for everyone
products for all
STRATEGY AS MUCH AS FEELING BOLD
EPIC photoshoots
EPIC sms phase 1 & 2
EPIC festival activation
LIFTED retail etageres
SMUSHY Social Push
I believe brands grow when they listen first. Marketing isn’t about being loud, it’s about being honest, intentional, and human. When consumers feel seen, everything else follows.
"
GRACIE HARDY, DIGITAL MARKETING MANAGER
DIGITAL MARKETING
BRAND MARKETING
U.S. MARKETING
GROWTH MARKETING
PULL UP A CHAIR
Beauty marketing led by consumer insight, social listening, and community impact.
I am a beauty marketer working across brand, digital, influencer, communications, and PR. I pay close attention to how people talk about beauty, what resonates culturally, and where brands can show up in ways that feel real and intentional.
From campaign planning and launches to messaging, timelines, and trend research, I turn insight into thoughtful execution. I’m most inspired by work that builds trust, reflects diverse perspectives, and creates space for people to feel seen.
GO TO
BEAUTY TOOLS
M.S., DIGITAL AUDIENCE STRATEGY
INBOUND MARKETING CERTIFICATION
SOCIAL MEDIA MARKETING CERTIFICATION
GOOGLE ANALYTICS CERTIFICATION
AI-POWERED SHOPPING ADS CERTIFICATION
GOOGLE ADS SEARCH CERTIFICATION
Oldies but goodies
Brand
Marketing
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Campaign Product and Launches
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Consumer insight driven storytelling
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Cross-functional brand alignment
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Product positioning and messaging
PURPOSE
Influencer
Marketing
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Social listening and insights
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Community first content strategy
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Cultural trend identification
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Brand voice identity
COMMUNITY
Digital
Marketing
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Digital Campaign Strategy Execution
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Performance Informed creative decisions
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Platform specific brand storytelling
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Data-guided optimization
IMPACT
Social Media
Marketing
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Creator Research and vetting
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Relationship first partnership
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Campaign briefing and coordination
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Authentic storytelling and alignment
TRUST
BEAUTY IS BETTER WHEN BUILT TOGETHER
Ready to join your team
I've built my own space to thrive, create and lead with intention. It's where my biggest ideas and passions are shaped through insight, care, and collaboration. I'd love to step into yours and build something meaningful together.