GRACIE'S GLAM CORNER
BEAUTY MARKETING
PORTFOLIO
THE ROOM
WHERE IT HAPPENS
by Gracie Hardy
BRANDING & CONSUMER COUNTER
a seat for everyone
products for all
STRATEGY AS MUCH AS FEELING BOLD
EPIC photoshoots
EPIC sms phase 1 & 2
EPIC festival activation
LIFTED retail etageres
SMUSHY Social Push
I believe brands grow when they listen first. Marketing isn’t about being loud, it’s about being honest, intentional, and human. When consumers feel seen, everything else follows.
"
GRACIE HARDY, DIGITAL MARKETING MANAGER
PULL UP A CHAIR
Beauty marketing led by consumer insight, social listening, and community impact.
I am a beauty marketer working across brand, digital, influencer, communications, and PR. I pay close attention to how people talk about beauty, what resonates culturally, and where brands can show up in ways that feel real and intentional.
From campaign planning and launches to messaging, timelines, and trend research, I turn insight into thoughtful execution. I’m most inspired by work that builds trust, reflects diverse perspectives, and creates space for people to feel seen.
Brand
Marketing
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Campaign Product and Launches
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Consumer insight driven storytelling
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Cross-functional brand alignment
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Product positioning and messaging
PURPOSE
Influencer
Marketing
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Social listening and insights
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Community first content strategy
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Cultural trend identification
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Brand voice identity
COMMUNITY
Digital
Marketing
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Digital Campaign Strategy Execution
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Performance Informed creative decisions
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Platform specific brand storytelling
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Data-guided optimization
IMPACT
Social Media
Marketing
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Creator Research and vetting
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Relationship first partnership
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Campaign briefing and coordination
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Authentic storytelling and alignment
TRUST
ALL ABOUT
THE APPLICATION
Brand Marketing
Make Boring Lines Epic
I oversaw the photoshoot for the NYX Eye Category Epic Ink Campaign launch and crafted the 360° go-to-market strategy, informed by insights, trends, and competitor analysis. My work spanned retail activation, push initiatives, and social hype. I led three high-impact team shareouts with 40+ attendees and drove the campaign to launch, exceeding budget by +93%.
2 x
2025
+93%
$46M EPIC INK AMBITION
to Budget
Digital Marketing
EPIC INK GLITZ AND MATTE EYELINER LAUNCH
I collaborated cross-functionally with the DTC team to develop Stage 3 recommendations and copy for our .com site, Ultra Target, and Walmart. This included selecting hero assets and ensuring copy alignment with retail displays, etageres, boxes, and endcaps. I also tracked consumer sentiment across platforms and through our agency, Bazaarvoice, managing product orders and shipments to ensure reviews were live on the go-live date.
SMS
PHASE ONE PUSH
SMS
PHASE TWO PUSH
DTC LAUNCH
MACRO AND CAROUSEL .COM ASSETS
Influencer Marketing
NO TE PASES - BROW CAMPAIGN
I managed the creation of purchase orders for the campaign and coordinated with agencies on net-60 payments. I also oversaw packaging and seeding for the video, and participated in strategic meetings to plan location, awareness, and video flow, including considerations for Spanish and English versions.
Brow Horror Stories
No Te Pases
@Jessica Judith
Horror Stories Con Tus Cejas
No Te Pases
@Jessica Judith
Brows Snatched Mic On
No Te Pases
@Jessica Judith
Social Media Marketing
NYX PRO ARTIST
Make Lines Epic
Ivette
Statistical Data
Likes
5,714
Comments
31
Saves
367
NYX PRO ARTIST
Make Lines Epic
CAMPAIGN STRATEGY
I lead social content briefing for Instagram and TikTok, developing detailed creative briefs that outline makeup look concepts, copy and messaging, content goals, and video length. I partner with professional creators to execute the vision, then brief assets into our external agency, Genero, where I oversee multiple rounds of editing. Once finalized, I align deliverables with the social team to ensure assets are optimized and ready for publishing.
Martin C.
Statistical Data
Likes
307
Comments
Saves
43
17
BEAUTY IS BETTER WHEN BUILT TOGETHER
GO TO
BEAUTY TOOLS
M.S., DIGITAL AUDIENCE STRATEGY
INBOUND MARKETING CERTIFICATION
SOCIAL MEDIA MARKETING CERTIFICATION
GOOGLE ANALYTICS CERTIFICATION
AI-POWERED SHOPPING ADS CERTIFICATION
GOOGLE ADS SEARCH CERTIFICATION
Ready to join your team
I've built my own space to thrive, create and lead with intention. It's where my biggest ideas and passions are shaped through insight, care, and collaboration. I'd love to step into yours and build something meaningful together.